Projectlink Motivation - Customer Retention

Customer Loyalty

"To satisfy our customers' needs, we'll give them what they want, not what we want to give them".

                                                                                                                                       Steve James


 Customer loyalty is key to any business. This can include the attraction of new customers, retaining your existing customers and in some instances, having the tools to say "we're sorry" if a relationship goes wrong.

Our solutions include high value gifts or '2 for 1' offers for lower budgets and we offer solutions which include delivering vouchers or other appropriate gifts to say sorry.

Over 400 of the most successful  businesses in the UK rely on Projectlink Motivation to provide services such as customer acquisition and retention.

Some interesting points relating to customer loyalty:
  • Recent studies indicate that an unhappy customer will spread his or her bad news about your organisation to around thirteen others. Think of it as a bad news virus!
  • Despite the importance of customer retention and recovery, businesses on average still lose a staggering 50% of their customers every five years
  • Amazingly, organisations still devote 80-90% of their marketing budgets to new customer acquisition, even though it costs three to five times more to replace a lost customer than to keep an existing one!
  • We can create a programme that quickly pays for itself and ensures your customers’ word of mouth helps to build your company’s reputation and not tarnish it