Projectlink Motivation - Sales Incentives

Sales Incentives

"Man is a goal-seeking animal.
His life only has meaning if he is reaching out and striving for his goals".
                                                                                                                                              
                                                                                                                                               Aristotle


 In difficult times, a primary focus for any business is to look for ways to cut costs and there is always a temptation to view an incentive programme as a 'luxury' instead of a proven tool that directly effects the bottom line.

However, unlike other sales and marketing strategies, incentives tend to withstand economic downturns for the following reasons:
  • Ability to target audiences that drive results
  • Pay for play - on average, just 20% of costs for an incentive programme are in the set-up. The remaining 80% of costs are not incurred until the programme has achieved its goal
  • Flexibility - unlike a PR or advertising campaign, an incentive scheme can be quickly amended to reflect a change in objectives
  • Measurable ROI